• Jovita Šneiderienė

Physical NFT art gallery in Lithuania: Converging ArtTech Market


SUPER HOW? blockchain lab and Arty Cube gallery have signed an agreement to establish physical NFT (non-fungible token) art gallery in Lithuania. The main purpose of this gallery is to bring crypto NFT art to people and educate them about the converging ArtTech market and new ways to collect digital and fine art.


"NFTs are the new reality of art. Current dynamics and the development of this sector do not allow us to ignore its existence, thus changing our mindset and behaviour. It is gratifying that the collaboration between Arty Cube and SUPER HOW? opens the door to the world of digital art, which has been developing rapidly in recent years. It's an inspiring, engaging, unexpected, and in some ways confusing encounter. Still, maybe that's the nature of art, which has many faces and narrative schemes," says Dr. Laurynas Jonušauskas, the director of the Arty Cube Gallery.


Nowadays, the culture around NFT art revolves primarily around the idea that the works can live solely online in the metaverse. Therefore, it is believed that there is no need for a physical representation within the NFT space. However, SUPER HOW? and Arty Cube teams think that these realities can coexist as the lines between digital and real become more blurred every day.


"What I see in this converging ArtTech market is a new hybrid type of concepts. For hardcore metaverse art, we see virtual reality induced art galleries like Coart with metaverse voxels as space and partial ownership of NFT art. Yet, on the other hand, we can bring tokenization as a concept to real fine art market and tokenize blue chip fine art and make it accessible to much more people implementing partial ownership concepts as in superhow.ART project. All this is making a significant impact on art investors, and they need to evolve together with the market and become more flexible and liberal if they want to keep their positions," Vytautas Kašėta, the co-founder and CIO of SUPER HOW? states.


Educational opportunity


Moreover, representatives of this idea see a tremendous educational opportunity for the art market. Artists and managers will find new features of transparency and proof of authenticity using digital NFT certificates, distributed blockchain storage for top quality art pieces. For galleries, this is also an incredibly responsive time to bring new ideas to a broader audience.

At first, it is planned that physical NFT gallery will bring digital art exhibitions for people who aren’t necessarily investors but would like to get acquainted with digital art. In the future, the authors of this idea are planning to alter the gallery experience to accommodate interactive works and educate about the crypto economy itself.

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