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  • Writer's pictureJulija Kazanavičiūtė

Partnering for Innovation – What to Expect?

We position ourselves as an innovation laboratory and although you might know the meaning of both words, we get asked a lot about what they mean when put together.

Let’s start from the beginning – the word innovation. Today’s IT innovations involve the Web3 technology umbrella or DARQ (DLT & blockchain technology, artificial intelligence, extended reality, and quantum computing). Our job is to employ these technologies as tools, that help our customers achieve their goals. What are these goals, you ask? This brings us to the laboratory part.

In a broad sense, laboratories are mostly used for creating, testing, and looking for ways to improve new products before they are released to the market. This also applies to what we do. Innovations offer new approaches to existing products as well as help introduce new ideas to the market. But before they come to life, the process of creating, testing, failing, and improving is applied.

These two terms basically sum up what we do at SUPER HOW?. We turn our office into a modern laboratory equipped with tools and great minds, that help your business find and develop the solution you need. But before we reach the development process, we always have a workshop with our clients, to find out if the solution they have in mind is really what they need.


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The road to success

Our partnerships usually start with an idea. Businesses come to us with exciting new plans to cultivate new markets, expand their services, introduce new digital products, or make inner processes more efficient. While all of this is great, we always start with 3 main questions:

Can this be done without innovative technology?

This question makes the business take a step back and think about the fundamentals of the idea once again. Current buzzwords like artificial intelligence, blockchain, and decentralization can make it easy to forget the purpose of the idea, but the truth is, if the goal can be achieved without using innovation, it might be best to do so. Using immersive technologies is usually more expensive and can overcomplicate things. If you decide that innovation is the way to go, we encounter the second question.

Is the market ready for your idea?

A good example from our own experience is the Axiology project born at the SUPER HOW? startup studio. Back in 2019, we had a few workshops with Nasdaq about whether it is possible to simplify or automate certain accounting processes for securities and if so, how can it be done. Turns out it is possible through blockchain technology. However, the market was not ready for this kind of solution as the mention of blockchain was still mostly greeted with confusion or skepticism.

Fast forward to 2022 and we see that the time has come to put the Axiology project into action. The EU DLT Pilot Regime and the Axiology became one of the 6 projects in the world to apply. Moral of this story? Putting everything on hold not only saved us money and effort but also gave us a head start when it was time to act.

If you are certain that introducing innovation to your idea is necessary and the market is ready to hop on board, we come to the final big question.

Are you ready to commit 100%?

We need to be sure that you are ready to go all the way with the project. Managing a project that involves emerging technologies is often a tedious process. Every step of it requires commitment, funds, legal expertise, and a capable and well-informed team. If you are sure that you have what it takes, we will be here to support you in every step and every way that you need.



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Different stages of the project

Congratulations, all three questions are answered, and you can safely pass to the other side of the bridge. Now it is time to find out how can we help you by understanding at which stage your project currently is. Here is a 5-stage framework that can be used for any R&D project:

Idea feasibility analysis: In this phase, analysis is conducted to determine the feasibility of the idea and whether it is worth pursuing. Market research, customer feedback, and brainstorming with the team are conducted to identify opportunities and validate ideas.

Innovation selection: Once the problem has been identified, the most suitable innovations for the idea are selected. A hypothesis is developed about how to solve the problem and tested with customers.

Technical analysis and planning: In this phase, technical analysis, sprints, and workshops are conducted to truly understand how this idea could become well-suited for the market while keeping your business wishes in mind and fitting into your budget. A technical framework/plan is created that outlines the steps needed to bring your idea to life.

Validation and testing: Based on the feedback received from customers, the solution is refined. This may involve making changes to the MVP or developing a new solution altogether.

Development and maintenance: Once the solution has been validated, it’s time to develop it. All development is kept afloat, maintenance work is done, and further analysis is conducted to determine what could be improved.

How can we help?

Here, at SUPER HOW? we are equipped to help you at any stage of your innovative project. Our team of highly skilled engineers is prepared to guide you through each one of these stages. We can offer you consulting, advising, testing, simulating, and developing services as a package, called innovation as a service, or you can reach out to us for expertise in one or a few of the R&D project stages.


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